Identify What’s Costing You Conversions

Your Website Has Traffic But Low Conversion Rates

You’re attracting visitors, but they’re not converting. The problem isn’t your traffic quality—it’s that your content doesn’t match where visitors are in their decision journey.

Most websites have critical gaps in their buyer journey coverage. Visitors arrive looking for specific information, can’t find it, and leave for competitors who better serve their current stage.

Our Content Gap Analysis reveals exactly which missing content is bleeding your conversions.

The Hidden Cost of Content Gaps

  • Early-Stage Gaps: You miss prospects with large budgets who are still exploring concepts and solutions.
  • Middle-Stage Gaps: Visitors can’t find comparison information, so they research elsewhere and discover competitors.
  • Late-Stage Gaps: Ready-to-buy prospects can’t find implementation details and doubt your capability.
  • Journey Flow Gaps: Visitors find one piece of content but can’t naturally progress to the next stage.

Each gap represents lost revenue. Our analysis quantifies exactly what these gaps cost you.

What You Discover

Current Content Audit

Systematic analysis of existing content:

  • Which journey stages you serve well
  • Where critical gaps exist
  • Content quality and conversion effectiveness
  • Internal linking and journey flow issues

Traffic & Conversion Analysis

Data-driven gap identification:

  • High-traffic topics with low conversion rates
  • Visitor drop-off points in journey progression
  • Competitor content capturing your prospects
  • Missed opportunity quantification

Search Language Mapping

Journey-specific keyword analysis:

  • Searches you’re missing by journey stage
  • High-intent keywords without corresponding content
  • Competitor content ranking for your prospects’ searches
  • Content development priorities by opportunity size

Revenue Impact Assessment

Financial analysis showing:

  • Current conversion rates by journey stage
  • Potential improvement from gap elimination
  • Revenue opportunity from missing content
  • ROI projections for content development

Typical Findings

  • 67% of websites are missing early-stage educational content, losing prospects with the largest budgets.
  • 84% of websites lack middle-stage comparison content, forcing prospects to research competitors.
  • 52% of websites have late-stage content but poor journey progression, creating conversion friction.
  • 91% of websites have poor internal linking between journey stages, preventing natural flow.

The Analysis Process

Week 1: Content Inventory

  • Complete content audit and categorization
  • Journey stage mapping of existing content
  • Conversion performance analysis
  • Competitor content review

Week 2: Data Analysis

  • Search Console data analysis for missed opportunities
  • Traffic flow and drop-off identification
  • Conversion path optimization opportunities
  • Gap prioritization by revenue impact

Investment & Deliverables

  • 2-Week Analysis Process Investment: £3,500
  • Comprehensive Report Including:
    • Visual journey map showing current content coverage
    • Specific content gaps ranked by opportunity
    • Search language analysis with keyword priorities
    • Revenue impact projections
    • Content development roadmap
    • 60-minute results presentation

Perfect For

  • Marketing Teams who need to prove content ROI and demonstrate systematic improvement strategies.
  • Growing Companies with decent traffic but conversion rates below industry benchmarks.
  • Organizations preparing content strategies or hiring content agencies who need specific direction.

What Happens Next

Most clients discover they’re missing 40-60% of high-impact journey content. The analysis provides the roadmap for systematic content development that actually converts

Request Content Gap Analysis

We’ll analyze your website and show you exactly which content gaps are costing you conversions—plus the revenue opportunity from fixing them.

Framework Commentary: This page demonstrates the problem-solution-implementation progression while
serving as gap analysis itself. Early sections identify the problem (gaps), middle sections explain the solution
methodology, and final sections present specific implementation. The service literally demonstrates what it
delivers—systematic content analysis rather than random recommendations

Content Architecture Note: This analysis naturally leads to either Journey Mapping (for complete strategy) or
Content Creation services (for immediate implementation). The analysis becomes the foundation for all
subsequent content development work