A MARKETING & SALES WEB CONVERSION FRAMEWORK
Market Audiences
The Market Audiences framework is a marketing and sales intent model that reveals unique and compelling insights into what website visitors want.
We can tell you which clicks will convert, and why.
The higher your conversion rate of interest into action, the more affordable digital marketing and sales become. We help people extract that intent, map and build the sales conversation.
A methodology for content decision making
What they want, when, and who they are..
“Market Audiences” is a practical marketing tool for digital marketing plans, in search social and partner channels.
Market & Audience Research
Where else can you find this, people writing down what they want.
Digital Strategies
Strategy – choose what will work before you spend time doing it.
Sales Conversation Design
Guiding the right content, in the right place, at the right time.
Post Click Writing
Content for both SEO and Social
Predict what people want to talk about and deliver it across all channels. Clicks are easy, knowing what they want next is an enabler.
Continue the conversation
Leveraging audience knowledge across channels.
Pillar Articles
Clicking with your audience
Convert enough and you can afford all the clicks you want
You don’t need to measure clicks
by Matt Lambert on December 23, 2024
Value is in “the nature of the words people use”, in what they want and knowing who they are, and not in the numbers of clicks.
Figuring out what to do next is easier when you map out the different things they might be looking for. The more we uncover needs, the more organised we can be with our content. We can serve people better.
People respond when you pay them attention.
How to win
by Matt Lambert on January 12, 2025
There is no money left in simple any more, it is too easy to copy. Competition is already rampant with Ai. Innovative marketing helps.
Content that is defensible and valuable drives (digital) sales and marketing – get granular with your audiences. Most content fails when we don’t know who we’re talking to.
Create content that only you can.
Join a thriving community of business owners, marketers & writers
Double performance and double it again; this is the goal. It is almost always through finding your audiences and writing specifically for them.
