FIND PREDICTABLE VALUE
Market Audiences Training
Tune in to how marketing works and get more from your clicks.
The “Market Audiences” Program Powers Digital Marketing and Sales. We map out what your audiences want, so you can make content productive.
Decrypting clicks makes marketing, positioning and messaging simpler. Knowing what to say next is priceless.
Our sales language model, reveals patterns in audience intent. That will help with website plans, search and social channels, and partner conversations. “Market Audiences” is a practical marketing tool to convert interest.
A methodology for business decisions
What they want, when, and who they are..
Market & Audience Research
For the first time ever, people write down what they want.
Digital Strategies
Strategy – choose what will work before you spend time doing it.
Content Design
Your positioning supports the right content, in the right place, at the right time.
Post Click Writing
Content for both SEO and Social
Predict what people want to talk about and deliver it across all channels. Clicks are easy, knowing what they want next is an enabler.
Continue the conversation
Leveraging audience knowledge across channels.
Pillar Articles
Clicking with your audience
Convert enough and you can afford all the clicks you want
You don’t need to measure clicks
by Matt Lambert on December 23, 2024
Value is in “the nature of the words people use”, in what they want and knowing who they are, and not in the numbers of clicks.
Figuring out what to do next is easier when you map out the different things they might be looking for. The more we uncover needs, the more organised we can be with our content. We can serve people better.
People respond when you pay them attention.
How to win
by Matt Lambert on January 12, 2025
There is no money left in simple any more, it is too easy to copy. Competition is already rampant with Ai. Innovative marketing helps.
Content that is defensible and valuable drives (digital) sales and marketing – get granular with your audiences. Most content fails when we don’t know who we’re talking to.
Create content that only you can.
