Why be a partner? What do you get?

We seek project proof.

Your projects can be among the first to apply the conversion framework, enjoying a competitive advantage and collective intelligence.

• We are a partner who understands what your audience wants
• You learn higher website conversion rates (the most crucial web marketing skill)
• You gain knowledge that, in turn, might help your specific audience (training partners)
• Jointly form a collective intelligence and forward-thinking brain trust network,
• Access to target audience marketing partners, who can also help you find additional new business that way.

What’s the catch?

• We want your permission to capture the learning. We know this is all ‘audience specific’.
• Some protection against our competition, and we will extend you the same courtesy, even if we fall out
• Promoting each other as part of the brain trust, the collective intelligence that can co-create a competitive advantage

Why this Framework matters

The change in platforms is wrecking many of our businesses’ marketing performance. I believe that the Market Audience philosophy and community have the power to restore, reconnect and leverage our currently disparate marketing efforts.

Converge to survive and prosper

Our new conversion framework promotes marketing and sales integration across channels, including the website. Our current thinking is that too many marketing and sales initiatives are disconnected, misdirected, or misplaced.

Given the amount of change in marketing, this is inevitable.

• Brand vs Performance
• Top of funnel vs bottom
• Marketing and sales
• Social, Search and Partnering

We are looking to reinvent SEO, rework websites so they convert more visitors. The answer is in the audience, an emerging science of the dynamics between what we do and who for.

No more burned budgets

Ultimately, we want to help people make their marketing budget work by doing the right things more often.

No pressure.

The framework needs friends.

It feels bigger than us; it can’t be allowed to carry on being small for much longer.

We need to develop the nuances of our conversion framework for all kinds of businesses with various markets and audiences.

The irony of a framework that works for all markets and all audiences is that we could serve anybody. Partnering, where 1+1 = 3,

Let’s team up.

Extraordinary claims need extraordinary evidence.

We need proof, and we need it to be documented.

If we can help you, and it helps us, then we are partners in an enterprise to make websites work better for visitors and give our clients a lasting competitive advantage.

We can improve our circumstances.

The low-hanging audience.

Start with those already visiting our websites.

Developing your content around existing website visitors is good for business. Just moving it might help a lot. Making it more accessible for mobile visitors might help. Grouping content around Markets and Audiences might help the most.

Search conversion is a different science that relies on understanding what people want. The clicks that convert are entirely predictable.

When you know what people want, writing for them is easier.

We offer our training to understand audiences and how to cater to them.

This is part of the rich tapestry of digital marketing that creates great projects.

Target Markets and Audiences

The audience writes down what it wants, where it is in the buyer journey and who they are.

A proven revenue-producing methodology

The process comes from years of developing content in successful business growth projects.

• What if you knew what all your audiences wanted?
• Would it change what you say?
• It probably would.

Map out who they are and what they want.

Learn the relationship between search phrases, buying stages, clicks, content & navigation.

• How to recognise and serve the market topic and niche audience intent
• Write for existing visitors, not the search engine, because we get more action.

Remember

Convert enough clicks, and we can afford as many as we want.

Learn the decision journey.

Focus content around the decisions visitors are trying to make. We show you how to figure out what people want next.

A contrarian approach to content creation

Writing for the actual humans visiting your site. Gosh, the innovative thinking around here!

We mainly research how to handle visitors post-click to improve performance, but positioning, messaging, and writing for audiences stem from that.

It’s hiding in plain sight, encrypted in keywords, but once you see how it works, you can’t unsee.

Note:

It is fair to say that “what to write and how to write it are two different skill sets.

Understanding audiences and catering for them is a part of the rich tapestry of digital marketing. Positioning is the true description but for multiple topics.