What is it you are measuring?
On Analytics
Web Analytics has always been a double-edged sword, over time it has become ever more blunt.
Analytics should help us decide what to do next. Actionable rather than interesting. Reasons to be careful with web analytics.
Partner with market audiences
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Attributing Value
First-click attribution tells us which sources of attention are producing ultimately interested people. The second and subsequent clicks are affected by the first.
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Integer vehicula risus lectus, ut rutrum elit mattis congue. Nam porttitor, massa id convallis cursus, dolor orci auctor leo, vel mollis eros massa non neque. Fusce porttitor tincidunt dui et congue.
Cras id condimentum justo
Integer vehicula risus lectus, ut rutrum elit mattis congue. Nam porttitor, massa id convallis cursus, dolor orci auctor leo, vel mollis eros massa non neque. Fusce porttitor tincidunt dui et congue.
Cras id condimentum justo
Integer vehicula risus lectus, ut rutrum elit mattis congue. Nam porttitor, massa id convallis cursus, dolor orci auctor leo, vel mollis eros massa non neque. Fusce porttitor tincidunt dui et congue.
