Buyer Intent Pattern Analysis

Most websites create content randomly, hoping something will resonate. We analyse three layers of intent behind visitor keywords to extract what they are looking for and build content to serve them.

The market, audience and buyer journey words

It is the combination of these words that reveals value.

Timing is everything when it comes to marketing and sales content. Prospects follow predictable decision paths, and when you map these buyer journeys systematically, you can create sales content that converts at each stage.

Sales content is a process.

Our Buyer Intent Mapping service reveals the complete decision process your prospects follow, from initial awareness to final purchase decision.

What You Get

Complete Journey Map

A detailed map showing every stage your prospects go through, including:

  • Buyer Intent intelligence
  • Specific questions they ask at each stage
  • Emotional drivers and concerns
  • Information requirements for progression
  • Decision triggers that move them forward

Search Language Analysis

Journey-specific keyword analysis revealing:

  • Early-stage exploratory searches
  • Middle-stage comparison searches
  • Late-stage provider searches
  • Opportunity keywords competitors miss

Content Requirements Framework

Systematic identification of:

  • Missing content at each journey stage
  • High-impact content opportunities
  • Natural progression paths between stages
  • Cross-linking strategies for journey flow

Implementation Roadmap

Step-by-step plan for:

  • Priority content development sequence
  • Hub architecture recommendations
  • Internal linking optimization
  • Conversion path enhancement

Why Journey Mapping Transforms Results

  • Predictable Conversion Improvement: When content matches visitor intent at each stage, conversion rates typically improve 2-3x within 90 days.
  • Competitive Advantage: Most websites serve only late-stage prospects. Journey mapping reveals early and middle-stage opportunities competitors ignore.
  • Sustainable Growth: Journey-aligned content compounds over time, creating natural progression paths that guide prospects from interest to action

The Process

Phase 1: Journey Discovery (Week 1)

  • Stakeholder interviews to understand sales process
  • Customer interview analysis for decision patterns
  • Competitive journey analysis
  • Search behavior pattern identification

Phase 2: Content Gap Analysis (Week 2)

  • Existing content audit against journey stages
  • Traffic and conversion analysis by journey stage
  • Priority gap identification
  • Opportunity quantification

Phase 3: Journey Architecture (Week 3)

  • Complete journey map development
  • Search language categorisation
  • Hub structure recommendations
  • Content specification creation

Phase 4: Implementation Planning (Week 4)

  • Content development roadmap
  • Resource requirement assessment
  • Timeline and milestone planning
  • Success metrics definition

Investment & Timeline

  • 4-Week Intensive Process Investment: £8,500
  • Deliverables:
    • Complete buyer journey map
    • Content gap analysis report
    • Search language categorization
    • Implementation roadmap
    • 90-minute strategy presentation
  • Optional Add-On: Content creation services to implement the journey map (quoted separately based on requirements)

Who This Is For

  • Marketing Directors who need to demonstrate content ROI and systematic improvement rather than random blog posting.
  • Growing Companies whose websites attract traffic but struggle with conversion rates below 3%.
  • Organizations launching new markets or products who need to understand the complete decision landscape

Next Steps

Ready to map your prospects’ complete decision journey?

Request Journey Mapping Consultation

We’ll analyze one of your key market topics and show you exactly which journey stages you’re missing— and what it’s costing you in conversions.

Framework Commentary: This page demonstrates buyer journey principles by addressing different visitor stages. Early paragraphs sell the concept (ideas), middle sections explain methodology (solutions), and final sections present specific implementation (products). Notice how the service description itself follows the decision journey from problem recognition through implementation planning.

Content Strategy Note: This page would connect to case studies showing before/after journey implementations, plus links to related services like Content Gap Analysis and Content Creation. The consultation offer serves as a middle-stage conversion point for prospects not ready for full engagementaths while allowing non-linear exploration based on visitor interest and current stage