Pixar first named a brain trust in pursuit of excellence.

The idea is that everybody is allowed to contribute an opinion to creative operations and is entitled to express it without offending anyone. It can save time and energy spent going in the wrong direction.

It’s a great story and a good way to run a company.

Why develop a trusted partnership?

We believe it takes a village of skills to plan marketing effectively.

  • Online, Offline
  • Market and Audience Research
  • Channels: Search Inbound, Social Outbound, Partnering Nearbound
  • Platform Skills: Organic, Paid, SEO, Analytics
  • Nurturing, Email, Design, Webinars, Websites, Ads,
  • Content, Copy, Thought Leadership
  • Onboarding, Training Course, Service Dashboard, Service Platforms, AI Tech

That is in addition to Expertise

  • Expertise in what you do
  • Expertise in who you do it for (the company)
  • Expertise in the target audiences

What do founder members look Like

We shall see

  • Skills Partners: With a focus on an aspect of marketing that we can all learn from
  • Channel Partners: With knowledge of channels that we don’t have
  • Subject Matter Experts: Developing marketing excellence for a specific sector/audience

What’s in it for partners?

  • new business, potentially,
  • learning from the combination of skills
  • partners don’t charge each other

Imperative

In addition to helping clients, the real incentive is to document experiences and develop a more scientific marketing approach, which will prevent businesses from losing their shirts on marketing initiatives that go nowhere.

Exclusive memberships protect our founder members. The target market and audience are secure from competition within the group.

  • Sharing what works automatically devalues it
  • All the evidence is that rarity and uniqueness support a higher price
  • If everybody knew the true future value of a stock market share, that value wouldn’t last long.

There is a time limit to exclusive knowledge with AI. Competitive advantage will be hard-won in future.

What are we suggesting?

  • Subject Matter Expert with exclusive membership, the only expert in your field
  • Founder Members with an exclusive combination of what they do and who they serve
  • No direct competition in your industry to your target audience*

*At the persona level

Open to counter-arguments

If you favour freely sharing valuable marketing knowledge immediately, persuade us if you can.