Writing for Marketing and Sales
When you know what people want, writing for them is easier.
This free introduction will show you how to connect with your audiences by focusing content around the decisions they are trying to make. We can show you how to figure out what people want next.
It’s hiding in plain sight, encrypted in keywords, but once you see how it works, you can’t unsee.
What you will learn
A contrarian approach to content creation – writing for the actual humans visiting your site. Gosh, the innovative thinking around here!
Forget SEO, that’s a technical website thing.
We mainly research how to handle visitors post-click to improve performance, but stemming from that is positioning, messaging and writing for audiences.
A proven revenue-producing methodology
The process comes from years of developing content in successful business growth projects.
- What if you knew what all your audiences wanted?
- Would it change what you say?
- It probably would.
This is a low-hanging audience
Developing your content around existing website visitors is good for business. The unseen benefit is that knowing what people want works for all types of sales and marketing conversations.
The Premise behind the course
Website visitors start a conversation with the searches they make. We can learn to respond, listen before talking, help more, and be considerate.
When we write with what visitors are looking for, we’ll connect with them more often.
Who they are, What they want
Learn the relationship between search phrases, buying stages, clicks, content & navigation
- How to recognise and serve topic and niche audience intent
- Write for existing visitors, not the search engine, because we get more action.
Remember
Convert enough clicks, and we can afford as many as we want.
Market Audiences: Training Plan
We will start with a brief overview and highlights, and then . They don’t have to be in this order.
“The core training covers:
- Valuing search intent
- Optimising for visitor needs
- Understanding interests and buying stages
- Mapping content to your product/market
- Designing high-converting content hubs”
Practical Application
- A run-through list of successful search projects with high-value keyword recipes
- Export and analysis of your chosen topic, pick on your most interesting keywords
What this course is not
Writers know how to write. Unfortunately, the common knowledge about writing for SEO is designed to get clicks from Search Engines. All the SEO agencies out there reporting on how many clicks they got. Clicks are not the point.
The volume of a keyword is inversely proportionate to its value.
Is it the clicks, the content, or the relationship between the clicks and content that matters?
If you are not converting the clicks you already have, is the answer more clicks?
A note of optional concepts that might come up
- How to define what is a topic word and what isn’t – always in progress
- Topic completion, percentage of audience served – when solved, this is an SEO Positive
- Tools to help develop content – how to tune into your audience quickly
- High-impact messaging per audience – messaging is powerful, we learn more every day
Write for the audiences, not the search engine.
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Intro training for market audiences
Add your email to the list, and we’ll invite you to an introductory walk-through.
Note:
It is fair to say that “what to write and how to write it are two different skill sets. Understanding audiences and catering for them is a part of the rich tapestry of digital marketing. Positioning is the true description but for multiple topics.
